Initiated by the Ministry of Agriculture Republic of Indonesia, this business forum was intended to introduce Indonesian coffee in the global market. It took place at The Stone Hotel, Kuta, Bali. The program consisted of a seminar, exhibition, cupping competition and a field trip to a coffee plantation in Kintamani. The attendees of the event were coffee stakeholders representing governmental institutions, associations, coffee producers, coffee exporters and importers. The special guests of this business forum were “Miss Coffee” from 14 countries among others Australia, Germany, Japan and The Netherlands.